Amway launches tracing tool for product transparency in Australia

Amway has launched a mobile-friendly tracing tool in Australia that shows the journey of selected Nutriway and Artistry products from raw materials to finished goods. The rollout reflects rising consumer demand for product transparency and is now available in 13 countries. Why it matters: - Amway is giving consumers a clearer view of how selected products are sourced, tested, manufactured and packaged. - The launch targets growing demand for credible product information and traceability. - The tool could make transparency a more visible part of the buying decision for Amway customers and Independent Business Owners. What happened: - Amway launched the Amway Tracing Tool in Australia on June 17, 2026. - The mobile-friendly platform lets users explore the journey of selected Amway products from seed to finished supplement and skincare products. - The company rolled out the tool across Australia, Austria, Czech Republic, Germany, Hungary, Ireland, Italy, New Zealand, Poland, Romania, Spain, Turkey and the United Kingdom. - Users can access the platform through the Amway Tracing Tool . The details: - The tracing tool covers selected Nutriway™ and Artistry™ products. - Users can view ingredient origins, formulation, testing, manufacturing locations and packaging. - The experience walks users through five steps: Science, Ingredients, Production, Tests & Checks, and Design & Disposal. - Amway says it tracks ingredients back to raw material suppliers through scientific research and documentation. - The company says it selects ingredients based on origin and growing conditions. - Products are manufactured with traceable processes from raw materials to final packaging. - Every batch must pass strict tests before release. - Amway performs around 30,000 quality tests each year. - Amway’s packaging laboratories conduct an additional 12,000 to 14,000 tests annually. - An interactive map shows where each stage of the product journey takes place. - Amway says the platform brings ingredient origins and product creation to life while reinforcing its commitment to clean, safe, high-quality and responsibly made products. Between the lines: - Amway is turning a long-running supply chain practice into a consumer-facing digital experience. - The launch also gives the company a way to differentiate premium brands by making science, sourcing and manufacturing easier to see. - Ahmed Shehata, chief marketing officer for Amway ESAN, said transparency is a foundation of trust and that the tool puts product journey details directly in the hands of Independent Business Owners and customers. - Amway says its transparency work dates to its founding in 1959, when it began tracking plant ingredients from owned and certified partner farms to finished products. - The company says its scientists perform safety assessments for botanicals using resources from leading health authorities and scientific review boards. - Amway says its certified organic farmland spans thousands of hectares in the U.S., Mexico and Brazil, alongside partner farms worldwide. - The company says each Nutriway-grown botanical has a record that tracks the plant from farm to final product. What’s next: - Amway will likely use the tracing tool to deepen trust in its nutrition and beauty lines as transparency expectations keep rising. - Consumers in the 13 current markets can begin using the platform now, with the tool positioned as part of Amway’s broader transparency push. - Amway directs company news readers to its newsroom .