Ingram Micro launches AI workplace migration program for Australian partners

Ingram Micro has launched The Great Migration in Sydney to help Australian channel partners guide customers through AI workplace upgrades, security refreshes and ROI-focused deployment. The program brings together Microsoft, chipmakers, OEMs and other vendors around training, funding and customer support tied to the shift to AI-ready workplaces.

Why it matters: - Australian organisations are moving from AI experimentation to everyday use, which is increasing demand for modern devices, stronger security and clearer ROI. - The program is meant to help channel partners turn that shift into practical workplace upgrades instead of disconnected device, operating system and AI projects. - The initiative also aims to help customers choose where AI workloads run, including cloud, edge infrastructure and AI-ready devices.

What happened: - Ingram Micro announced broad support for Australian partners through a new initiative called The Great Migration. - The program launched at Ingram Micro Experience 2026 at ICC Sydney on Aug. 6, 2026. - The framework brings together Microsoft, technology vendors, silicon partners, OEMs and channel partners. - Ingram Micro developed and led the initiative with Microsoft. - Intel, AMD, Qualcomm Snapdragon, Dell Technologies, HP, Lenovo, ASUS, MSI and Microsoft Surface are supporting the program.

The details: - The program gives partners access to education, technical enablement, customer engagement programs, funding opportunities and ecosystem expertise. - The initiative is designed as a long-term industry program focused on simplifying the move to AI-ready workplaces. - Ingram Micro says the framework covers sales and technical enablement, end-customer workshops and executive briefings, AI PC and Copilot+ PC demonstrations, marketing and demand-generation programs, Migration Acceleration Funds, partner incentives, customer success stories and ongoing ecosystem collaboration. - The Great Migration builds on Ingram Micro's 2025 Race to Upgrade. - The expanded scope goes beyond Windows 10 upgrades to include AI readiness, modern workplace transformation, cybersecurity and long-term business value. - Australian partners can access program resources through the Great Migration Hub on Ingram Micro Xvantage™. - Ingram Micro's Xvantage™ platform is described as an AI-powered digital platform that combines hardware and cloud subscriptions, personalised recommendations, instant pricing, order tracking and billing automation. - Ingram Micro says the company can reach nearly 90% of the global population through the IT sales channel. - The company also offers financing, marketing, lifecycle management and technical pre- and post-sales support. - More information is available at the company website.

Between the lines: - The launch reflects a broader shift in the Australian market from asking whether AI matters to deciding how to deploy AI securely and cost-effectively. - Microsoft Australia's Andy Malakooti said organisations now want a coordinated ecosystem to move from AI experimentation to practical adoption. - Kandeel said major technology transitions succeed when the industry works together. - The emphasis on hybrid AI suggests partners will need to position both cloud and device-based processing as part of workplace planning.

What's next: - Ingram Micro and its partners will use the program to support customer migrations toward AI-ready workplaces. - The company is positioning The Great Migration as an ongoing framework rather than a one-time campaign. - Partners are expected to use the hub, funding support and enablement tools to guide refresh cycles, security upgrades and AI deployments.

The bottom line: - Ingram Micro is betting that the next wave of AI adoption in Australia will be won by partners who can bundle devices, security, funding and ecosystem support into one workplace transformation plan.